The Ji-Sik Respect Project was launched

to create meaningful change by applying

DAESANG Group’s core value of ‘Respect’

to its main business, food (食).


A project that practices respect (尊重) for

disappearing local regions (地) and their

local ingredients (食) due to urban

concentration and population decline.


This year, as its 4th season, with Goesan-gun,

Chungcheongbuk-do, we are renewing the local

ingredients and places through the Ji-Sik Respect

Project, inspiring people to travel.


2026 Ji-Sik Respect Project

Host

Repositioning Region
Goesan-gun,
Chungcheong

buk-do
Date
Sep 5th (SAT) 
13th (SUN), 2026
Place
MM Blue, 96 Yeonmujang-gil,
Seongdong-gu, Seoul
Program

Meet Goesan-gun
Stories of Goesan-gun’s Scholarship and 
Academic success


Path to Success
Feel the Energy of Success in Goesan-gun

Where pure nature meets the auspicious energy of success Wish-granting Pagoda Tree, Yeonpung Saejae pass,
and Suok Falls


Goesan-gun Dining Experience
The food crafted by a Michelin 3-Star Chef using local Daehak Sticky Corn, the symbol of successful academic achievement.


More Events

Did you know that Goesan-gun

has a path where wishes come true?


Goesan-gun, Chungcheongbuk-do is

more than just untouched nature –

it is a land of scholarship,

carrying the success energy

of scholars for hundreds of years.


DAESANG Group's Ji-Sik Respect Project

brings Goesan-gun's

aura of success straight to Seongsu.


Embark on a special journey

along the path to success,

experiencing three iconic spots: 

the Wish-Granting Pagoda Tree,

Yeonpung Saejae Pass, and Suok Falls.

Visit and feel your heartfelt wishes come to life.

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Copyright ⓒ 2026  DAESANG GROUP JISIK RESPECT All rights reserved 

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Copyright ⓒ 2026  DAESANG GROUP JISIK RESPECT All rights reserved